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Senomyx Direct Sales Program

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Senomyx Direct Sales Program

Senomyx’s Direct Sales Program leverages our proprietary taste discovery technologies through our line of novel Complimyx® Taste Modulation Ingredient offerings. As a complementary strategy to our licensing collaborations, the Direct Sales Program focuses on sales of select Senomyx pure, or “neat,” flavor ingredients directly to flavor companies for re-sale to their food and beverage company customers as part of a flavor solution.

Our current product portfolio includes the following sweet taste modifiers, savory flavors and bitter blocking ingredients:

  • Sweetmyx® SR96 is a sweet taste modifier for use in all non-alcoholic beverage applications, including powdered soft drinks, in which sucrose has been reduced. SR96 has received FEMA GRAS status and JECFA approval. We are in the process of pursuing EFSA and other key international regulatory approvals.

  • Sweetmyx® SR69 is a sweet taste modifier for use in reduced-sucrose food and select beverage products. SR69 has FEMA GRAS status, as well as regulatory approval by JECFA and EFSA.

  • Savorymyx® UM80 is a savory flavor ingredient that mimics the temporal profile of MSG, so it can be used to reduce or replace MSG in foods and beverages. Additionally, it can be used to enhance umami taste within a flavor system. UM80 is available for use across all product categories, and has regulatory approvals in the U.S. and virtually everywhere in the world.

  • Bittermyx® BB68, is a bitter blocker that can be used to attenuate a range of bitter tasting ingredients. For example, BB68 has shown efficacy in reducing the bitterness of unsweetened cocoa powder, caffeine, Rebaudioside A, menthol, and hydrolyzed soy and whey proteins. This bitter blocker has FEMA GRAS status and a positive determination from JECFA with other international approvals to follow.

You know your customers best; we’ll help make your flavors even better. Senomyx delivers unparalleled taste modulation ingredients by utilizing our proprietary taste discovery technologies. If you are interested in finding out how to add these Senomyx Complimyx Taste Modulation Ingredients to your toolbox, please complete the following form and a representative from Senomyx will follow-up with you. Samples of SR96, SR69, UM80, UM33 and BB68 are available to flavor houses to evaluate under a Material Transfer Agreement.



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