Product Development Process

The key elements of our product discovery and development process are:

Proprietary Taste Receptor-Based Assay Development. The first step in our product development process is to develop proprietary assays based on human taste receptors. [more]

High-throughput Screening and Identification of Potential New Ingredients. The next step in our process is to use our proprietary taste receptor-based assays to identify potential new flavor ingredients that bind to human taste receptors, known as hits. [more]

Optimization of Lead Samples and Selection of Product Candidates. The next step in our process is to enhance, or optimize, our lead samples to allow lower amounts to be used in the finished product or improve the enhancement effect to meet the taste attribute goals of our collaborators. [more]

Development Activities. The next step in our product development process is to conduct activities intended to support regulatory filings. These activities include safety studies, product application work such as testing the new ingredients in a variety of product prototypes, as well production scale-up.

Commercial Development. Following a FEMA GRAS (Generally Recognized As Safe) determination, foods and beverages containing our proprietary flavor ingredients can be commercialized immediately in the United States and other countries. We anticipate, however, that our collaborators will create new recipes and test market their products containing our flavor ingredients through a series of consumer preference and acceptance tests prior to initiating wide-scale commercialization.

Sales and Marketing. Each collaborator will bear the costs and responsibilities for manufacturing and marketing its products that contain Senomyx flavor ingredients. Prior to commercialization, collaborators complete extensive product formulation work on targeted products. Our collaborators may validate final formulations for these products through in-house sensory evaluation as well as external taste tests by consumers. Upon confirming consumer acceptance of these products, the collaborators complete activities such as production of the Senomyx flavor ingredients and the development of packaging and sales samples and materials, enabling the actual market launches of the products.