Discovery & Development
Taste buds have cells that are specialized to interact with certain ingredients and provide a specific taste sensation, such as sweet, salty, bitter blockers, sour, and umami flavors (also called “savory”). When we eat something with sugar, for example, the sweet taste cells on our tongue interact with the sugar and send a signal that we perceive as a sweet taste.
During our discovery process, we can get a precise measurement of the sweetness signal released when sugar interacts with sweet tastes cells within a taste bud. We then add a sample, from our extensive library of over one million ingredients, to determine if it can intensify the sugar’s sweetness signal.
Using this proprietary selection process, we can test thousands of potential new flavor ingredients each day. We then bring in trained taste testers to confirm that new flavors work as expected. Senomyx has used this process to discover unique savory flavors, sweet flavor boosters, cooling flavors that provide properties that are advantageous to menthol, and flavors that reduce unwanted bitterness in products.